Projects
Selected work, up close
Case studies from products I've designed, from the problem and the process to what shipped.
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Inno-Agri · 2025
Inno-Agri
Website for Inno-Agri, a company helping agriculture cut emissions: clean, photo-led pages for its projects, products and news.
Web Design UI Design -
Cing House · 2025
Cing House
Website for Cing House, a Vietnamese oolong tea brand: a soft green, lotus-led design that tells its story and sells the menu.
Web Design UI Design Branding -
HTCSoft · 2023
HTCSoft
Brand and website for HTCSoft, a Magento development studio: logo, visual language and an e-commerce site for its extensions.
Web Design Branding UI Design -
Cốc Cốc · 2023
Improve First Impression
Redesigning a new Cốc Cốc user's first steps on desktop: the download page, the installer and the new tab page.
UX Research UI Design Prototyping -
Cốc Cốc · 2023
Optimizing Onboarding
A UX case study on the Cốc Cốc mobile browser's onboarding: getting people who skip intros to remember the features that matter.
UX Research User Flows Prototyping -
Cốc Cốc · 2022
Cốc Cốc Search
Search built for how Vietnamese people search: smart filters and instant answers for trending topics, from Covid-19 to recipes.
UI Design Iconography Design System -
Cốc Cốc · 2021
Cốc Cốc Website System
Redesigning Cốc Cốc's family of websites on one design system: 9+ sites, 120+ pages, one brand.
Design System Web Design Branding -
GemPages · 2021
GemPages Editor
A dark, hybrid-theme redesign of the GemPages drag-and-drop editor: visual language, 65+ elements, settings and library.
UI Design Motion Design Design System -
Sách Số · 2021
Sách Số
A web app for English textbooks: e-books, AI-graded exercises and classroom tools for students, teachers and parents.
UI Design Web App EdTech -
GemPages · 2020
GemPages Plugin
Reworking the GemPages Shopify app, from personas and usability tests to a new dashboard, onboarding and design system.
UX Research UI Design Design System -
GemPages & EcomSolid · 2020
Help Center
One knowledge base design for two brands: the help centers where GemPages and EcomSolid customers find answers.
UI Design Wireframing Iconography -
GemPages · 2020
Error Animation
Animated error pages for GemPages that turn a dead end into a friendly moment.
Motion Design Illustration UI Design