Optimizing Onboarding

Most people skip onboarding, and the feature intros go first. Cốc Cốc’s old intro screens made it worse: scattered information that never focused on what makes the browser worth using, like blocking ads, pinning a video while you use other apps, and playing audio in the background.

The goal was to make those features clear and memorable, and to let people take in the intro their own way. That meant ordering the screens as one story, keeping people on each screen just long enough (short videos and images, and a simple loading screen), and testing two user flows with different timings before choosing one. (The boards are in Vietnamese.)