Cốc Cốc Website System
Redesigning Cốc Cốc's family of websites on one design system: 9+ sites, 120+ pages, one brand.
- Role
- UI/UX Designer
- Company
- Cốc Cốc
- Year
- 2021
- Tools
- Design System Web Design Branding
Cốc Cốc had grown a website for every product, each built at a different time and looking like it. This project redesigned the whole system to a new brand direction, so that every site feels like the same company and gives users a better experience along the way.
Our six-person team built a design system first, atomic from type and spacing up to components, then worked with Marketing and Branding on a key visual: photos of young, lively people using the product, mixed with illustration. Everything lived in one shared Figma setup, which is how we got through 9+ websites and 120+ pages.
